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Simone Ayers is a lifestyle blogger and creative consultant based in Nashville. She’s the kind of person who brings clarity and warmth to everything she touches. She knew she wanted her brand to feel editorial but personal—more “morning coffee with a creative friend” than polished influencer content—and trusted me to help bring that to life visually. From the very first planning call, it was a collaborative flow that felt easy in all the best ways.
This project was all about creating relaxed, personality-forward visuals that could stretch across platforms—her website, Instagram, newsletters, and future collaborations. We shot a mix of in-home moments, workspace details, and lifestyle portraits that reflected the tone of Simone’s brand: soft, smart, a little playful, and totally grounded. The goal wasn’t just “pretty photos,” it was versatile, story-driven content that felt real and gave her options for months to come.